MADE IN GERMANY – MADE BY DIVERSITY: AN INITIATIVE OF GERMAN FAMILY-RUN BUSINESSES

– Press Release,

Family-run businesses join forces to take a stand for the promotion of tolerance and a cosmopolitan mindset: A total of 50 companies have united under the motto “Made in Germany – Made by Diversity” to advocate for greater tolerance and a more cosmopolitan mindset. Their joint communication campaign will run in March 2019. It involves publishing an advertisement in selected print media and on billboards in 15 German cities. Leading education company Klett is taking part in this initiative.